Legal

Privacy Policy

Last updated: March 6, 2026

1. Introduction

AfriConnect (“we”, “our”, or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our B2B marketplace platform. By using AfriConnect, you consent to the practices described in this policy.

2. Information We Collect

We collect the following types of information:

Personal Information

  • Name, email address, and phone number
  • Business name, address, and registration details
  • Payment information (processed securely via Chapa)
  • Profile information and preferences

Automatically Collected Information

  • Device information (browser type, operating system)
  • IP address and approximate location
  • Usage data (pages visited, features used, time spent)
  • Cookies and similar tracking technologies

Business Information

  • Business verification documents
  • Product listings and inventory data
  • Transaction history and order details

3. How We Use Your Information

We use collected information to:

  • Provide, maintain, and improve the Platform
  • Process transactions and manage subscriptions
  • Verify business identities and prevent fraud
  • Communicate service updates and promotional offers
  • Analyze usage patterns to enhance user experience
  • Comply with legal obligations and resolve disputes
  • Provide multilingual support (English, Amharic, Swahili)

4. Information Sharing

We may share your information with:

  • Other users — Business profiles and product listings are visible to other platform users
  • Service providers — Third-party services that help us operate the platform (payment processing, analytics, authentication)
  • Legal requirements — When required by law, regulation, or legal process
  • Business transfers — In connection with a merger, acquisition, or sale of assets

We do not sell your personal information to third parties.

5. Data Security

We implement industry-standard security measures to protect your information, including encryption in transit and at rest, secure authentication via Clerk, and regular security audits. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

6. Cookies and Tracking

We use cookies and similar technologies for:

  • Essential cookies — Required for the platform to function (authentication, preferences)
  • Analytics cookies — Help us understand usage patterns (PostHog)
  • Preference cookies — Remember your language and theme settings

You can manage cookie preferences through our cookie consent banner or your browser settings.

7. Data Retention

We retain your information for as long as your account is active or as needed to provide services. Transaction records are retained for a minimum of 5 years for compliance purposes. You may request deletion of your account and associated data at any time, subject to legal retention requirements.

8. Your Rights

You have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your data (subject to legal obligations)
  • Opt out of marketing communications
  • Export your data in a portable format
  • Withdraw consent for data processing

9. International Data Transfers

As a pan-African platform, your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place for cross-border data transfers in compliance with applicable data protection laws.

10. Children's Privacy

AfriConnect is a business-to-business platform and is not intended for individuals under the age of 18. We do not knowingly collect information from minors.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on the Platform and updating the “Last updated” date. Continued use of the Platform after changes constitutes acceptance of the updated policy.

12. Contact Us

For questions or concerns about this Privacy Policy, or to exercise your data rights, contact us at privacy@africonnect.africa.com.